Welcome Trent Erwin to the PlaidPixel podcast. On this episode we discuss the importance of brand storytelling, tips & tricks of creating content & how to pick the perfect social platform for your demographic & company goals.

Find Trent on Social & show him some love:

Instagram: @trent_erwin

Website: mediabyerwin.com

Show Notes

  • 00:00 Intro & Music
  • 00:18 Welcome Trent to the podcast
  • 01:10 Trents’ background in Journalism
  • 03:00 Writing carried Trents’ passion into rich media
  • 05:00 Getting into the video space producing video content for brands
  • 06:00 Pros & Cons of working for a Creative Agency
  • 07:00 What Trent learn while working the fast-pace agency lifecycle
  • 07:30 The importance of a consistent voice in branding via storytelling
  • 08:10 Storytelling is the key to relating to people through content
  • 10:00 Creating Beginning / Middle / End to storytelling
  • 10:20 Good marketing shows a story & conflict resolution
  • 11:30 Video / content creation is cheaper then ever — to get started
  • 12:00 Trent breaks down the tools of the trade
  • 13:00 The appeal of “depth of field”
  • 16:00 Smartphones to create video & tips
  • 16:30 Quality Audio & lighting is key
  • 18:00 YouTube is the 2nd biggest search engine
  • 20:00 Video content is a marathon
  • 23:00 Picking the best Social platforms for content
  • 24:30 Long form content on IGTV (instagram TV)
  • 26:00 The power of Instagram for engagement
  • 28:00 The success of Ryan & Rose with video content & digital marketing
  • 29:20 Importance of consistency
  • 30:00 Just post & consisted sharing to provide engagement
  • 31:30 BTS - Behind the scenes content
  • 33:00 TikTok good for brand growth?
  • 33:30 Understanding your demography for what social platform is best
  • 35:00 Go to where your audience is vs. making them find you
  • 37:00 Most brands aren’t authentic on social
  • 47:20 Rapid Fire Questions
  • 53:40 Podcast wrap-up

Trents' favorite book: Thirst by Scott Harrison

Trents' favorite photo app: Lightroom (Adobe)


Show Links & Goodies

PlaidPixel // Twitter

PlaidPixel // Instagram


Ken Blasko // Twitter

Eli Brumley // Twitter